Direct-to-consumer (D2C for short) is a fast-growing but enduring trend in e-commerce. It is the online sale of products to the consumer without the intervention of a third party, such as a retailer. Clothing companies such as Nike have been targeting consumers directly for some time now. But suppliers have also discovered the advantages of D2C. As an example, Verstegen Spices & Sauces can offer its customers a much larger range through its own web shop than through the supermarket. Or the BARTS brand, which sells outdoor accessories in both physical shops and online via its own webshop and marketplaces. D2C makes it possible for these companies to use e-commerce to offer a wider range of products, raise their profile online, build their brand experience and gain insight into their customers.
In this Whitepaper you will learn:
✓ The advantages of D2C for you as a brand or a supplier
✓ 3 possible D2C strategies
✓ Challenges of D2C to prepare for
✓ Tips for IT systems and product solutions for D2C