The world of content management is shifting. Real-time, personalized experiences — like receiving offers on your mobile device when you enter a store or seeing content online based on your recent browsing activity — are now commonplace.
In fact, 61 percent of consumers say they expect companies to know and respect them — meaning they want brands to engage with them in ways that are personalized and connected. Similarly, 57 percent say that they expect to be delighted at every turn, according to Adobe research on consumer experience expectations.
Yet many companies still struggle to deliver relevant real-time content experiences. While 64 percent of companies say that they have a content management system ( CMS) in place, only 31 percent say they can publish content to multiple channels without having to handcraft each piece of content separately, according to the Content Marketing Institute (CMI).
In a landscape where companies of all sizes now compete with each other, it is increasingly difficult to protect or grow market share. To remain competitive, businesses must deliver contextualized, real-time experiences quickly. Fortunately, content management technology has evolved to keep up.