Do you still create and publish content manually? That can be very time-consuming. Using a CMS system might streamline your workflow, but too often the creative process is dragged down by many internal meetings and briefings. Because it’s such a labour-intensive process, it’s understandable that international organisations re-use their content in different countries or languages.
However, this kind of content is no match for hyper-personalised marketing, where countless content variations - tailored to the profiles of specific customers - can be easily distributed. Creating all of this content manually would be an impossible task. This kind of hyper-personalisation is only possible by combining creativity with automation. Thankfully, we at iDA have the expertise to support you with this.