Hyper-personalisation marketing is a marketing strategy that focuses on creating a better customer experience by creating personalised, relevant content that results in higher engagement and satisfaction rates, increased conversions and more loyalty to your brand.
To create a customer experience that feels unique to every user, you need to move beyond personalising the message to personalising the context in order to fully engage your customer. To achieve this outcome, a hyper-personalisation marketing strategy combines artificial intelligence (AI), advanced analytics and real-time user behavioural data.
So how do you start? In this article we unveil the 4 stages that will help you accomplish an effective hyper-personalisation marketing strategy.