Enter Adobe Analytics. As part of the Adobe Experience Cloud platform, many organisations already have the licence but never implemented it because the marketing team was already used to working with Universal Analytics and it didn't make sense to onboard a new platform at the time. Now that we're all transitioning away from Universal Analytics, though, it makes sense to switch to a tool that's just gathering dust on your shelf anyway.
Why? Because the features are way more advanced than the more standard analytics tools out there, and the set-up is not as time-intensive or difficult as you might believe.
In this article, we show you how to get started with the setup of Adobe Analytics in 4 easy steps. So, are you ready to dust off your Adobe Analytics licence that’s been gathering dust all these years and learn how to easily track your marketing efforts? Great! So are we.