One of the comments Adobe regularly faces is that Adobe Experience Manager isn’t the most affordable tool out there. In the past, we can’t deny that Adobe was one of the most expensive tools in the market. Since they were targeting the enterprise market, this was a solid strategy.
Nowadays, however, Adobe offers a cloud offering to support medium to large organisations as well. It is a platform-as-a-service that you can buy while hosting, maintenance, etc. is managed by Adobe. Thanks to this, there are no downtimes, no upgrade cycles and no additional investment needed.
Plus, it’s ready to go right from the start. Adobe has a set of starter components and they offer personal support during your onboarding to make sure you can get started as efficiently as possible with Adobe Experience Manager.
The “starter pack” of components, or what Adobe calls their Core Components, include all the components a content website needs. This makes it possible to get a content website live in a matter of weeks instead of many months. And that includes Adobe Experience Manager's out-of-the-box multi-language, multi-site and multi-branding capabilities.
Whether you’re looking to improve the customer experience, increase engagement or streamline your digital marketing efforts, Adobe Experience Manager is a solution worth considering for your organisation.
Curious to know more? Read our other articles on Adobe Experience Manager and the endless possibilities it offers you.