The goal of the web re-platforming project was to replace the old website systems that had difficulty to scale during peak moments. The new platform had to be build to enable growth and increase scalability.
Next to a technical rebuilt, the platform also had to improve the content creation process, build a 360 degree customer profile and combine both to personalize the omni-channel experience.
The result is a website platform linked to a scalable microservice platform that contains 16 public facing e-commerce websites and 8 in-store websites (which are displayed on in-store kiosks).
On-boarding a new website on the platform can happen in a matter of days and mainly requires applying the branding to the existing component set.