To be relevant in the value chain and to maintain - or strengthen - your commercial position, you need to have a good content strategy so customers simply cannot ignore you. Ultimately, it is your goal to showcase your added value and to be top of mind with your customers so that they will choose your organisation over the manufacturer.
Having a content strategy is great because it maps out a clear roadmap of what you want your users to find value in. But you also want to maintain some flexibility so that you can instantly respond to any new wishes of the end-user and any changing market trends. Having an easy and responsive platform helps to quickly adapt and react, and it allows your organisation to develop attractive, consistent and content-rich web pages without IT intervention. As a result: you will develop an excellent customer experience that will leave consumers satisfied and returning.
D2C commerce (Direct-to-Consumer ) is a strategy that brands and suppliers are increasingly adopting. Manufacturers have already started to digitise their products and to sell them directly to consumers. This poses a threat to middlemen. The solution is to focus on content strategy and systems to regain and increase your market position. The right consumers should encounter your message and content at the most ideal moment, so that they consider you rather than the manufacturer itself.